WPA Pinfold

Our Work Rebranding a US fitness brand

Sherpa is a fitness brand in Westport Connecticut. Reaching their 10 year anniversary, WPA Pinfold were challenged to reposition Sherpa, rolling out a refreshed brand identity.

The essence of the brand is captured in the strapline. It supports Sherpa’s attitude to personal fitness – Strive for more, move your boundaries.

Sherpa believe that anything is possible and that every finish line becomes a new start line.

Sherpa guide their clients to reach their physical goals, whilst expanding personal boundaries, both in the mind and body.

The monogram within the roundel can be read in many ways: as a trail, a river, a peak or a shared journey with the contours of the majestic outdoors.

The new branding is strong and powerful, and positions Sherpa for future growth.