WPA Pinfold

Our Work Branding a pharmaceutical company for a competitive industry

WPA Pinfold was asked to create a brand identity for GPharma, a fledgling business, that would give it stand-out awareness against a busy category with established competitors.

Alongside that branding priority, all the company’s packaging had to comply with highly regulated and complex legal requirements which demand a lengthy, rigorous compliance process.

Our solution was based around the core image of a capsule, out of which more than 400 pack designs were developed, using powerful optical patterns, each representing a particular product range, with colour coding for variants of each product.